Something that seems to be more and more blatantly obvious, as I read about the myriad of new startups that pop up everyday, is that they are all so very specific. Every new startup seems to have one niche product that is either very unique or a slight variant of another startups but nonetheless they are putting their resources behind making one exceptional product. Gone, it seems, are the days of having a company like Google, where visiting the Google Labs page demonstrated the massive amounts of pet projects the company was dabbling with.
In our crazy new world where knowledge is so accessible and where anyone can now go out and program an app, startups are having to reposition themselves. Much like artesian and hand crafted products are treasured for their craftsmanship, todays startups are having to show how their applications and products are better designed, planned and executed. Showing how your product is different from the rest has returned as the prime way to set your product up for success. Focusing on one thing and doing it exceptionally well isn’t a new or novel concept but its finding a new home in todays tech world. I think that a lot of the reason for this is due to a maturing of the tech industry around its new economy. No longer does it take a massive team of a 100 to build software to be shipped around the world on discs. Nor does it take a large marketing team to get the word out around your product. No, today we have app stores, digital downloads and Facebook, among many others, to do our dirty work. Its not unheard of to have a small team of 5-10 people make a product and then have an avid userbase that would make any tech giant of old jealous.
Now the focus is not can we do this but rather how do we do this better, more efficiently with less overhead and still differentiate our product across a global backdrop. Its not easy, but focusing on quality overall in both the design and development is key to success in todays tech world.